The Wooden Floor Store London
Scottish flooring supplier, The Wooden Floor Store, has opened a 2,000 sq. ft. London store in the first phase of its ambitious growth plans.
The new showroom in Parsons Green is expected to increase the annual turnover of The Wooden Floor Store group by 20%, from £5m to £6m in its first year, and take headcount to 35 from 30.
The boutique will supply premium flooring, including more than 100 flooring products developed and exclusively sold by the company.
The growth ambitions of The Wooden Floor Store, which previously supplied flooring for James Bond film, Spectre, include a tripling of its sites across the UK. The London store is the first franchise of the brand and is the model for further growth.
Richard Snape, director and co-founder of The Wooden Floor Store, said: “It’s fantastic to open our London site and bring our unique products to a brand new audience.
“In recent years we’ve solidified our position as a leader in the Scottish and Northern Irish markets, but we are always looking for ways to grow and develop our business and London was a natural progression.
“Our new townhouse boutique in London is our first foray south of the border. There’s a lot of appetite for our products and services already, so we’re in the early stages of discussions about another London location.
“We aren’t resting on our laurels, instead targeting a tripling of the size of our business over the next three to five years, targeting more than 20 showrooms. We’re looking at franchising as a vehicle for our growth and have a number of interested parties across the country.”
Fellow director and co-founder, Ross Nicholl, added: “Our London showroom has had a great start with a high volume of orders in already and we’re confident it’ll add £1m to our turnover in its first year alone. It’s the first step on the journey, and there are many more to go, but we’re relishing the prospect of the challenge ahead.”
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