Pickering’s Gin will open the first ever dedicated gin bar in Beijing next month.
The Pickering’s Gin and Seafood Bar, which is due to open in the Chaoyang District of Beijing, will showcase Pickering’s gins alongside fresh Scottish seafood.
Following months of collaborative planning with PandaBrew, known to be innovators in the fledgling Chinese craft beer scene, the bar is part of a long-term export strategy to open Pickering’s Gin and Seafood Bars throughout China.
Marcus Pickering, co-founder and head of export, sees the bar as a stepping stone for both Pickering’s Gin and Scottish produce to take hold in China. He said: “Our water is world famous – whether it is the fish that swim in it, the alcohol we distil with it, or the ice we make from it, our bar is a celebration of the best to come from Scotland’s exceptional waters. From gin to salmon, whisky to beer – we’ll be flying the flag for quality Scottish produce in China.”
Hot on the heels of the new direct flights to Beijing from Edinburgh by Hainan Airlines - part of a wider Edinburgh #Chinaready initiative that sees businesses from around the city embracing Chinese visitors to the city - the distillery aims to bring even more Scottish flavour to the East.
PandaBrew opened the Scottish Whisky bar, Charles’ Whisky Bar, in central Beijing in 2017. With gin tipped to be the next big thing, the innovators were keen to collaborate with Pickering’s Gin to deliver a quality gin experience which celebrates Scottish provenance with a complementary seafood offering.
Matt Gammell, head distiller and co-founder said: “The opportunity was brought to us by PandaBrew’s representative in Scotland, David Moore of Filshill International. It’s a pretty daunting market to try and get a foothold in, but David is an Asian drinks trade specialist and we have an experienced partner with PandaBrew. We’re sure that the quality of the products will shine through and become an instant hit with Beijing foodies and expats alike”.
Kurt Xia, director of PandaBrew, added: “Gin is a very new category for mainland China but is generating much excitement, particularly from the younger generation. There’s a desire in China for lighter, fresher drinks and gin’s versatility really taps into this. The PandaBrew team looks forward to embracing, leading and driving this trend with our partners Pickering’s Gin.
“In relative terms, not many people in China have tried Scottish products yet. However, because of Scotland’s unique history, natural environment, provenance and the quality of the produce, it will certainly attract the Chinese consumer. The new trade agreements between the Chinese and British governments mean that I am very positive about the future of Scottish products over here.”
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