Matt Gammell & Marcus Pickering, Pickering's Gin
Pickerings Gin and Seafood Bar has officially opened in Beijing, with more than 100 local dignitaries, celebrities and influencers from China’s capital in attendance.
Located in the Sanlitun area of Chaoyang District, one of Beijing’s liveliest hotspots, the brand new purpose-built venue is part of a long-term export strategy Pickerings. Current plans include opening as many as 19 more Pickering’s Gin and Seafood Bars in key cities across China.
Developed in conjunction with PandaBrew, trailblazers in the fledgling Chinese craft beer scene, the 270 square metre venue comprises a 120-cover restaurant, three bars and a live music stage, including a dedicated ‘Peacock Nest’ for an immersive Pickering’s brand experience.
Ex-London Gin Club Manager and now Pickering's UK Brand Ambassador Stevie Watson has collaborated with the bar's award-winning Head Mixologist John Hung to create a bespoke cocktail menu designed to best introduce gin to the people of Beijing.
The new bar stocks the full Pickering’s Gin range and aims to take advantage of a growing thirst for spirits among China’s affluent consumers. Currently one of the world’s biggest spirits consumers, China imported around 52.81 million litres of spirits from overseas in the first nine months of 2017, in a market worth roughly £608m.
Marcus Pickering, co-founder and head of export, said: “We are bringing a unique offering to the Chinese market with our range of gins distilled in the heart of Scotland’s capital. This is about showcasing the best Scotland, and indeed what Britain has to offer to the East.
“In the next six months we will work towards having the seafood on the menu sourced exclusively from Scotland including lobster, oysters and mussels. We are working with the Department of International Trade and Scottish Development International to make this a truly Scottish destination in Beijing.
“We have been overwhelmed with our Chinese welcome to the market here and we’re confident this is just the first of many Pickering’s Gin bars in China.”
Matt Gammell, head distiller and co-founder commented: “This is a big step for us and we are grateful to have such an experienced partner in PandaBrew.
“We’re sure that the quality of our gin, combined with the provenance of the food on offer, will shine through and become an instant hit with Beijing foodies and expats alike”.
Our BQ Bulletin emails will land in your inbox at 7.30am, Monday to Friday, with a mix of the latest local business news, national news, and features to inspire you. Sign up here!
Click here to read our privacy statement