Jules and Jack
The explosion in popularity of boutique fitness studios has created an expansion opportunity for Stirling’s first hot yoga studio, Heat Fitness.
The business has launched a new TRX studio, which will offer dedicated suspension training classes, using body weight exercises to develop strength, balance, flexibility and core stability.
Founded in 2016 by husband and wife team, Jack and Jules Paton, the business offers a blend of hot yoga and fitness classes, all performed in a 40 degree atmosphere. The classes have proved so popular the studio launched Scotland’s first hot yoga retreat last year, with each Dunkeld retreat now selling out months in advance. September will see the studio double its fitness offering with its new TRX studio and schedule, a variety of new yoga classes and the introduction of mindfulness workshops.
Jules said: “Five years ago hot yoga was viewed as something celebrities or ‘other people’ did. Now, we have every type of body in the room; from teens to mature adults, clients who want to lose weight, tone up and gain strength in body and mind; athletes, ultra-marathon runners and people who are completely new to fitness and yoga. Health and wellbeing is the new ‘social’ – Friday nights are our most popular nights.”
She added: “Jack and I returned from Australia where we ran our own fitness studio to create a health and wellness centre for physical and mental health in Scotland. We started off pop up sessions all over the Central Scotland area, introducing hundreds of people to hot yoga and its benefits before opening the ‘hot box’ in Stirling in 2016. We’re seeing a growing movement of people looking to improve their lives through boutique health, fitness and wellbeing experiences. The TRX helps clients to improve their core, stability and strength which feeds into their yoga practice and ultimately enhances the benefits for them. Over the past year especially, demand for all of our classes has continued to grow and this month will see us doubling the number of classes.”
Former amateur boxer and fitness professional with over 20 years experience, Jack Paton said: “There’s no doubt that ‘healthy hedonism’ is reaching new highs in Scotland. We now bring guest instructors from all over the UK and abroad to meet the increase in demand for events and classes to cater for our growing fitness community in Stirlingshire. It’s a 50/50 split between men and women; in fact some of the hot yoga classes can be 80% men and we have now have something for everyone at all times of the day.”
The UK’s fitness market is valued at £5bn, according to the 2018 State of the UK Fitness industry Report published earlier this year, an increase of 2.9% on the previous year.
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