In a solid show of solidarity towards high street retailing, Scottish liquid deli Demijohn has embarked on a pop-up in Glasgow’s main shopping centre, Buchanan Galleries, which is being officially opened on 12 October. Such is the demand for their artisan liqueurs, spirits, whiskies, oils and vinegars, especially in the run-up to Christmas, that they decided to expand with this new shop.
In Fife it will open a stand-alone counter in the expanded successful farm shop Loch Leven’s Larder later this month, in a clear move to cater for its ever-growing customers from Fife.
Demijohn’s managing director, Angus Ferguson, said: “We are well aware of the challenges facing retail at the moment. At Demijohn we are always optimistic and building on our current healthy sales from our established shops on Byres Rd, Edinburgh and York. This pop-up is the perfect way to get into the city centre in the pre-Christmas rush and allow those shoppers from other parts of Glasgow and beyond to come and enjoy the Demijohn experience. Demijohn’s sales have steadily increased from our shops and so this new departure is a natural expansion of the business.
“So often customers are looking for something different and a bit quirky for Christmas, and this is exactly what we offer. With a wide selection of re-fillable bottles, customers choose the contents of the liquid (after tasting - naturally!) and then can even have a personalised message added for free. This traditional, friendly method of shopping is appealing to so many who are tired of the faceless 21st century retailing.”
With a very visual shop décor, complete with large glass demijohns perched on beech shelves which come from ancient fallen beech trees from Fife, the Demijohn pop up is being marketed as the perfect place to source innovative and delicious Christmas gifts. With their ethos of encouraging customers to try before buying, it is intended that this shop will be a real pick-me-up for weary shoppers in the centre of Glasgow.
Demijohn’s success is in part due to its novel way of shopping, and partly due to its selection of over 60 drinks, oils and vinegars. The brand prides itself on the passion and knowledge of their staff, who aim to make it a very welcoming and new way of buying gifts, where customers chat, taste and discuss how to use the products.
Demijohn is located in U8 / L4 on the upper floor of the Buchanan Galleries and is open 10am to 7pm daily, with late opening on Thursdays until 8pm. It will be opened officially on 12 October, where Stephanie Fraser, Chief Exec of Bobath Scotland will be cutting the raffia at 11.30am. Demijohn opens in Loch Leven’s Larder Farm Shop on Fri 19 Oct 2018.
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