Scottish visitor attraction, The Real Mary King’s Close, has adopted Criton’s technology as it aims to enhance visitor experience.
Criton, the intuitive app builder for the hospitality and tourism sector, is expanding its offering to enable visitor attractions to create their own branded app.
Using Criton’s unique content management system, visitor attractions will be able to digitise all their information to entice visitors at quiet times and upsell their products and facilities. The Real Mary King’s Close is the first to adopt this technology to deepen their engagement with visitors discovering the secrets of the streets and spaces hidden underneath Edinburgh’s Old Town.
Opened in 2003, The Real Mary King’s Close is a five-star attraction located in the heart of Scotland’s capital.
The Real Mary King’s Close app contains all the information visitors need, and will encourage further exploration and discovery; ultimately strengthening the likelihood of advocacy and positive reviews.
Julie Grieve, founder and CEO of Criton, said: “Today’s visitor seeks information pre, during and post visit to ensure they are fully informed about their trip and can maximize their experience. They look for this on their own device, and Criton’s platform allows visitor attractions to deliver on this need. I am delighted to expand our product offering to help our tourism sector engage visitors to promote their services and activities.
“Criton’s intuitive content management system lets attractions such as The Real Mary King’s Close, easily create a pocket companion for their visitors and save on the costs the of updating and maintaining their visitor guides. Features such as in audio tours and push notifications will let visitor attractions fully enhance the visitor experience and cement their brand firmly on visitors’ mobile devices.”
Eilidh MacLeod, marketing manager at The Real Mary King’s Close, said: “We pride ourselves on providing a unique insight into the real social history of one of Edinburgh’s most historical and intriguing sites. Stepping down to discover the streets and spaces hidden underneath Edinburgh’s famous Royal Mile, guests follow in the footsteps of former residents, and experience over 400 years of history. The Criton app will allow us to enhance our guest experience, and support us in our mission to bring the story of the Close and its residents to life.”
With their own branded app, visitor attractions are able to enhance the visitor experience by providing visitors with access to all the information they need on their own device, including audio tours and interactive videos. The app can also help
boost TripAdvisor ratings by asking visitors to share their experience and recommendations.
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