(L-R) Daring Foods co-founders Eliott Kessas and Ross Mackay
Daring Foods, a Scottish start-up selling meat alternatives, has secured its debut distribution deal as it targets becoming the fastest-growing food company in the UK.
The vegan food brand has unveiled a major distribution deal with Lomond Foods, which will see the foods reach 300 locations in the first quarter of 2019 alone. Bespoke Daring Foods menus have also been created for the food service industry and will be available in 35 locations across Scotland by the end of January. This number is anticipated to reach 1,000 by the end of the year.
The Glasgow-based company is also poised to announce a deal with one of the UK’s biggest supermarket chains, which will see the meat alternative range available to consumers across the UK.
Daring Foods has increased production at its research and development facility in Europe, as start-up co-founders - entrepreneur Ross Mackay and business partner Eliott Kessas, a former corporate banker from Paris - target year one revenues of over £7m.
Ross Mackay, Co-Founder of Daring Foods, said: “I’m naturally excited to announce our partnership with Lomond Foods, which represents the first step in Daring Foods becoming one of the UK’s fastest-growing food firms and a major force in the plant-based food market.
“As society makes the inevitable shift to a more plant-based diet, we are now well-placed to create and deliver options by creating delicious, nutritious and sustainable foods directly from plants. The market is there for the taking – in terms of taste, none of the current alternatives come close to meat.”
Sam Henderson, managing director of Lomond Fine Foods Ltd, said: “We are delighted to be the sole distributor of Daring products in Scotland. Daring Foods is an innovative company that has developed a delicious plant-based range that can be enjoyed in mainstream outlets by vegans, vegetarians and flexitarians alike. Caterers across all sectors are being asked for products that fit vegan, religious or health constraints. In partnership with Daring Foods, Lomond Foods is confident sales will rise dramatically throughout 2019 and beyond.”
By 2020, it’s anticipated Daring Foods will have supplied the equivalent of 10% of the UK population with plant-based food options, in-turn driving a further boom of the UK plant-based food market, which grew by 700% last year.
The products on offer provide nutritional value with minimal environmental impact. For example, Darings innovative moo-less burger requires approximately 75% less water, 92% land usage and generate about 85% lower greenhouse gas emissions than the meat alternative.
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