Kings Road Tyres (KRT) has agreed a 15-year lease on a 92,672 sq. ft. distribution warehouse at the Centrum 100 business estate in Burton Upon Trent.
A review of KRT highlighted the opportunity to modernise its entire business by taking advantage of the latest warehousing, logistics, sales, systems and IT technologies.
As a result, the company is investing in a new network of logistics centres – including its new Midlands hub at Centrum 100 - that will continue to provide customers with gold-standard KRT service, but with greater operational efficiencies.
Adrian Bader, KRT group managing director, said: "Our new hub at Centrum 100 provides us with everything we were looking for as we modernise and improve our business. Tyre wholesaling is a dynamic business environment that continues to evolve ever-more rapidly.
“KRT is committed to remaining a major player in the market, as we have been for over 40 years. Against that background, we have decided to radically upgrade our entire distribution network to take advantage of the benefits available with the most modern buildings, logistics, infrastructure and systems.”
The new structure includes the major warehouse hub near Burton and three distribution centres in the south east, south west and north. These will be supported by two smaller satellite centres.
Sean Bremner, partner at CPP said: “Since its launch to the market, the level of enquiries from high calibre occupiers has been very healthy. Centrum 100 is a popular location, home to many national operators, recognised by KRT when selecting the location for their Midlands HQ”.
Matthew Tilt, head of industrial and logistics at LSH’s Birmingham office, said: “Kings Road Tyres has found the ideal property for its Midlands hub. It has excellent links to the motorway network and key Midlands cities. The unit provides the company with high quality storage and distribution facilities from which to operate as it continues to evolve.”
Centrum 100 is an established business and distribution estate located south west of Burton upon Trent. Key occupiers include Boots, DHL, Clipper Logistics, Palletforce, Coors, Waterstones and Argos.