So far in 2016, MG has registered 3,562 vehicles, 36% higher than 2015. In addition, SMMT data shows that the company has already sold more vehicles to date this year than in any full year since the company relaunched.
Alongside growing awareness of the brand and its excellent value for money, Matthew Cheyne, Head of Sales and Marketing at MG Motor UK, believes that this continued success is down to its ongoing focus on dealer engagement and a positive customer reception to its latest model range. MG’s strategy is to work with its dealer network and respond to ideas and requests in a positive, personal manner that allows dealers to concentrate on delighting their customers, not trying to navigate confusing manufacturer rules and regulations.
Cheyne comments: "We believe good business is about selling cars and looking after customers. It’s not rocket science. Other manufacturers make unreasonable demands on their dealer network, we don’t. We listen and react to what our partners are telling us they need so we can give them the tools to sell MG cars and look after their customers.
"Celebrating another successful month for vehicle registrations shows the continued growth of MG in the UK. Alongside achieving a year-on-year increase of 98 additional registrations in October, we’ve now registered a total of 3,562 vehicles this year to date. This is not only an improvement on last year, but the highest annual sales figures achieved since the brand was relaunched.
"Although excellent news for the MG brand, such impressive registration figures wouldn’t have been possible without a highly committed and successful national dealer network. For this reason, I would like to once again thank each of our dealers for another outstanding monthly performance.
"As our dealer network grows further, we will continue to expand as a company. This, combined with an excellent model range, will see MG continue to drive forward in the UK marketplace."