Concept art for the Future-type Dynamic
Jaguar Land Rover has become the latest car manufacturer to say it will stop building cars that are powered by a combustion engine only.
From 2020 all new Jaguar Land Rover vehicles will either be fully electric or hybrid.
The company made the announcement at its inaugural Tech Fest, a series of debates and a free public exhibition about the future of mobility.
Dr Ralf Speth, Jaguar Land Rover CEO, said: “Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice.
“We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles.
“Our first fully electric performance SUV, the Jaguar I-PACE, goes on sale next year.”
The theme for the car maker’s inaugural Tech Fest is ‘Technology with Heart’, an event that explores the positive role technology is playing in reshaping the automotive industry and beyond.
The free-to-enter festival takes place at the internationally recognised Central Saint Martins, University of the Arts London and will be open to the public from Friday 8 September to Sunday 10 September.
Aside from showing off their new electric cars, the technology festival will also feature a pop-up version of the Gorillaz Garage so participants can try their hand at cracking the code and potentially land themselves a job at Jaguar Land Rover.
For those unable to make it to London, the Gorillaz app coding challenge remains open worldwide.
Other interesting projects include Waste to Wave, which is the first surfboard to be made from 100% recycled polyurethane plastic, created from design studio waste.
The surfboard, produced in partnership with eco-friendly manufacturer Skunkworks, was recently tested by Lucy Campbell, the UK’s top female surfer.