The new Uber-style app, which will allow residents of Nottingham to book hackney cabs from their smartphone, will launch on 1st March.
The move comes as Nottingham City Council continues to take steps to make the city’s hackney cab fleet one of the best - and most modern - in the country.
After introducing the Driver Improvement Penalty Point Scheme to improve standards for passengers, the council will now order a small number of Ultra Low Emission Vehicles (ULEVs) and invest in the supporting charging infrastructure.
A new black-and-white exterior will replace the existing green cabs and full wrap advertising and new digital media on the cabs will be implemented.
The aim is for all 411 hackney cabs in the city to be ULEV or Euro VI by 2020 to help the city achieve air quality standards and support any potential Clean Air Zone.
Some of the cabs will have free Wi-Fi, mobile phone and laptop charge points.
Accompanying the introduction of new vehicles is the roll-out of a new hiring app for Nottingham’s hackneys.
Councillor Toby Neal said: “For too long, taxis have been the poor relation in Nottingham’s integrated transport network.
“That’s all changing now, with better customer standards, smart new vehicles and a brand-new app to make it safe and easy for modern passengers to use the city’s large fleet of hackney cabs.
“This is a really exciting transformation of taxi services in our city.
“It means we will no longer have cabs churning out exhaust fumes while sitting in the rank, so it benefits everyone in the city, not just taxi passengers.
“It ties in with our investment in the tram system and in one of the largest fleet of green buses in the UK to help improve the air quality in Nottingham.
“The new app will really help to bring hackneys into the 21st century as it gives passengers a great deal of confidence about journey safety as well as making it simple to book a cab.”
MyTaxi operates in over 70 cities across Europe, with London currently supporting almost 18,000 drivers signed up via the app.
Nottingham will be the first city outside London to get
Hackneys will still be able to be hailed in the street or caught at one of the city’s taxi ranks, while minicabs will continue to need booking in advance.
The council is carrying out a range of activity to make it appealing for taxi drivers to convert to ULEV – with fuel cost savings of up to £100 a week a big incentive:
A dedicated taxi charge point network in eight locations will start to be developed across the conurbation from this spring.
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