A developer of technologies using space data, artificial intelligence, and augmented reality, will help reduce congestion by using data from real-time crowdsourced navigation app, Waze.
Seaham-based Lexicon Science will utilise Waze data from over 2 million monthly users in the UK who each spend on average 14 hours per month using Waze to help avoid traffic.
The data will be used by Lexicon Science to model how changes to road design, traffic flow and smart navigation will ease movement around cities, improve air quality, and to develop systems for autonomous vehicles.
Thais Blumenthal de Moraes, global business development manager, Waze said: “There are over 2 billion people around the world whose lives can be improved by cities reviewing and improving the flow of traffic, and therefore reducing knock-on effects such as emissions.
“At Waze, we are actively seeking routes that will help to reduce the number of cars on the road and the amount of pollution being created.
“The team at Lexicon Science is involved with a number of highly promising projects where Waze data will make a key difference.”
Lexicon Science joins Transport for London, The Alan Turing Institute and Oxfordshire County Council in the UK, receiving access to data generated by Waze as part of its Connected Citizens Program (CCP).
CCP is designed to help city planners, transport authorities, charities and research groups solve transportation challenges, improve urban planning, reduce traffic congestion and speed up the emergency response to incidents.
Austen Atkinson, chief executive, Lexicon Science, said: “This is a fantastic opportunity for Waze to use its data in a new way.
“Our partnership will enable Waze and its loyal users’ data to contribute to the smart cities of the future, and improve the current situation for travellers and governments who are battling with legacy infrastructure designed for a different era.
“By analysing the Waze data, corroborating from space-based data via Ai, and delivering with 2D and Augmented Reality, we can revolutionise transport.
“Humankind has never had access to data of this kind before and by going back to first principles and looking at things in a totally new and informed way, we can help improve the quality of life for everyone.
“So, we’re delighted that Waze has chosen us as its newest data partner.”
The Waze data partnership comes after Lexicon Science won a fierce battle to win incubation from the UK Space Agency, in June 2018.
The Agency has helped the firm develop its Vanguard AR headset, an Ai managed big data fuelled Augmented Reality visor.
This will be presented to large global aerospace companies known as “The Primes” at Farnborough Airshow, 19 July 2018.
Lexicon’s success has been built on backing won in February 2018 from the UK Space Agency’s North East Space Incubation programme, managed by Business Durham, and assisted with additional support from the Satellite Applications Catapult team at Harwell.
Brian Archer, managing director, Business Durham, commented: “This collaboration between Lexicon Science and Waze is a great example of how data can be used to improve the quality of life in communities at a local, national and international level.
“It is exactly the kind of project we actively encourage companies in the North East to get involved with, harnessing the culture of innovation in the region to forge links with influential organisations to tackle problems facing society.”
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