Andrea Gardner, sales and marketing director at Waterstone Homes
The Bridgend-headquartered housebuilder saw turnover rise from £9m to £21.4m last year, boosted by a rise in ex-pats moving back to Wales.
A rise in the number of ex-pats choosing to return home and live in Wales has led to filling orderbooks at luxury housebuilder Waterstone Homes.
The company saw turnover soar last year having sold out developments in Swansea, Dinas Powys and Tenby and is expecting to report similar results for the year ended 31 March.
Andrea Gardner, sales and marketing director at Waterstone Homes, told BQ: “We’ve had an exceptional year of growth with turnover up from £9m to £21.4m.
“The company’s success has also contributed to parent company, Jehu Group, seeing its pre-tax profits increase by 43% in the last 12 months.
“As we are coming up to our year end on 31 March we are on track for a strong increase in profits. Turnover is going to be in line with last year, which as mentioned, jumped considerably from 2016.”
She added: “Looking forward it’s about understanding the market trends and reacting to just that. Evolving our brand to accommodate new collections and building what people want, blending this with the economics of the locations to which we build in.
“We’re also making sure that we know who our audience is too. We’ve seen a huge increase in customers from across the border, and more so Welsh ex-pats coming home to Wales.
“Whether they are retiring or taking up new positions in and around Cardiff, our five-bed luxury sea view homes offer so much more value for money than a London terraced house.
“We’ve decided to target this market somewhat too, March 2018 sees us supporting The Welsh Emporium at The London Welsh Centre for the second year running, we think this market will help support further growth as well.
“We are also very well placed to grow with an outstanding senior management team and very strong financial base.”
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