Soil Association Certification’s Organic Market Report reveals a huge leap in organic sales for Welsh producers and processors in 2018.
Soil Association Certifications’ licensees in Wales saw organic sales rise 27% in 2018, far outstripping both the overall organic and non-organic food and drink markets.
Published today (6 February), the report shows that the UK’s organic market is now worth £2.33bn after a 5.3% growth in sales in 2018, well ahead of the non-organic market.
According to the latest Defra statistics, Wales also saw the highest increase of land farmed organically in the UK, at 5.6%.
Demand for Wales-produced organic red meat, such as at the Rhug Estate, and organic dry goods are identified in the report as the main drivers of increasing sales.
The overall UK figure represents the highest ever value placed on the organic market, following seven consecutive years of growth, and means that almost £45 million is spent on organic a week.
Organic accounts for 1.5% of the overall food and drink market in the United Kingdom and is expected to be worth £2.5 billion by 2020.
Home delivery of organic, through online and box schemes, was the fastest growing organic category in 2018, with an impressive sales growth of 14.2%. This channel now accounts for 14% of all organic sales and is on target to make up a quarter of all sales of organic in the UK by 2023.
In the report, Soil Association Certification identifies changes in shopping habit, as more shoppers turn to direct-to-consumer shopping options, and a wide choice of organic products online as major factors in the rapid growth of home delivery.
Soil Association Certification has attributed growth in the overall organic market to food trends that are shaping the entire food industry.
These trends, including the growth in free-from options, alternative choices and healthy eating, have combined with a rise in the number of ‘conscious consumers’ making purchasing decisions based on their ethical and environmental principles to be particularly beneficial to organic.
Clare McDermott, business development director, Soil Association Certification, said: “Organic in Wales has had a tremendous year and is in the right place to capitalise on many of the consumer trends we’re currently seeing across retail.
“We know that more shoppers are looking to purchase sustainable products to reduce their impact on the planet, and this has combined with an increasing value being placed on transparency and traceability in the food system, more local and online shopping, and increasing interest in healthy options – where organic is often seen as a healthy choice.
“Because organic is legally certified, shoppers can trust that the food they are buying has been produced with the utmost care for the environment, animals and land, as well as being fully traceable. It's encouraging that, despite uncertainties in the wider food and beverage sector, more and more shoppers are turning to the organic symbol as one they can trust to deliver many of the assurances – environmental, nutritional and ethical – that they are looking for.”
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