Redditch expansion for AlloyGator

Redditch expansion for AlloyGator

The designer and manufacturer of the patented alloy wheel protection system “AlloyGator” has expanded into new premises, as it continues to grow its reach globally.

The business has moved from Studley to a 6,796 sq ft warehouse and office space unit in Redditch, with the help of property agents John Truslove, and is currently looking to add to its 15-strong workforce by recruiting local talent.

Since March 2010, sales revenue has doubled year on year with a key deal being signed very recently worth an additional £10 million.

The product is stocked in around 400 outlets across the UK and the business has established distributors in more than 25 countries.

A family concern, it is headed by managing director Curt Rathbone and his father Chris, research and development director.

The idea came to Curt, then in the packing business, when he scuffed the alloy wheels on his company car and began researching the sector.

Made of super tough nylon, giving superior protection in all conditions, AlloyGator will extend the life of alloy wheels, saving time and money on expensive repairs.

Curt said: “We like to think we are quite a success story locally.

“We are constantly adding new UK fitting partners and overseas distributors while continuing to retail direct via our website. The move to Heming Road on Washford Industrial Estate is part of continued expansion.

“We also use several Redditch-based companies for the manufacture and supply of various component parts.”

Ben Truslove, a director of John Truslove, said: “It is a remarkable company which has spotted a niche opportunity and gone for it. It is a classic case of British expertise, R&D and product design paying off in a big way.”