Overseas success creates jobs at Maxim B2B

Overseas success creates jobs at Maxim B2B

An increase in the number of retailers looking to explore new corporate revenue streams has led to the creation of 10 jobs at Stratford-based Maxim B2B.

The marketing consultancy has boosted its client base from around 40 retailers to over 170 in the space of 15 months whilst breaking into nine new European markets.

With major clients such as Super Dry and Sports Direct signing up to its services, the company is expecting the growth to continue and is set to recruit more staff throughout the year.

Although the firm was only founded three-and-a-half years ago, it now has a presence in Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, Switzerland and Austria.

David Whitby, chief operating officer at Maxim B2B, said: “Our overseas expansion has been nothing short of remarkable and it has led to strong growth within the business.

“We networked with different embassies, who helped to provide us with essential information on each country and the markets pertinent to our trade.

“This included things like types of retailers, currency differences, taxation, culture, language and legalities.

“Most importantly though, under strong briefings, the different embassies made approaches to selected overseas retailers to introduce us for new business.

“The (Coventry and Warwickshire) Chamber and UKTI have been indispensable to us, and without them introducing us into the network of British embassies, we simply wouldn’t be where we are today.

“This is set to be a very exciting year as we look to grow even further and bring more resources on board.”

Ajay Desai, head of international trade at the Coventry and Warwickshire Chamber of Commerce, added: “MaximB2B’s overseas expansion shows what can happen if companies tap into the support that is available.

“The chamber is committed to doing everything it can to help businesses have a successful year and our International Trade Hub can play a major part in that.”