Warwick District Council will restore and develop the northern part Old Town, including Spencer Yard and the Royal Pump Rooms and create new spaces and facilities for creative industries – and around 300 jobs.
That search will see the plans showcased at the MIPIM property show in France next month
The four-day show attracts more than 21,000 delegates from across the globe and sees cities and regions marketing development opportunities to all sectors of the property industry.
The council is hoping that the regeneration programme will see the restoration of several key buildings, radically improving the transport routes and environment from the railway station to the town centre.
It is hoping to win £13m of public funding but attracting a regeneration partner with experience of niche or complex projects is key to the success of the scheme.
Bill Hunt, deputy chief executive of Warwick District Council, said: “We have a thriving creative community in Leamington Spa, and our digital gaming companies have a national and international reputation which is constantly growing.
“We want to unlock the commercial and cultural potential of what is an important but underdeveloped area. It is badly in need of investment to re-establish its economic value, character, and functionality and this can be done through careful land assembly, imaginative building, remodelling and refurbishment.
“At the same time it would open up a range of under-utilised or empty buildings for redevelopment, unlocking much-needed employment space in the Old Town area and providing important growth and retention space for the creative and digital sectors.”