Codemasters invests in the Custard Factory

Codemasters invests in the Custard Factory

Leading video game developer and publisher Codemasters is moving its Birmingham studio to the heart of the Custard Factory Quarter in Digbeth.

Famed for the DiRT, GRID, Micro Machines series and official games of the FIA FORMULA ONE WORLD CHAMPIONSHIP™, Codemasters will be developing a number of exciting new videogame concepts from Birmingham's creative quarter.

The business has taken 9,000 sq ft of space in the Custard Factory. A three month programme will now begin to renovate three floors of the 100-year-old building to create a modern industrial workspace for the firm’s 120 strong team.

Nick Craig, studio manager for Codemasters Birmingham, said: “We’re looking forward to becoming part of the vibrant community that the Custard Factory has created.

“This will move the studio to an area of the city much more suited to our unique business and company personality.

“From our new home we will continue to create some of the most successful racing games in the world and expand our successful portfolio of products onto mobile later this year.”

The Custard Factory Quarter is already home to over 500 creative and digital businesses and has recently attracted a number of international companies.

These include design firm Gensler, the BBC’s Digital Guerrilla Unit and jewellery shopping channel Rocks & Co.