Miss Macaroon to create 100 jobs

Miss Macaroon to create 100 jobs

Rosie Ginday has unveiled plans to create 100 jobs at Miss Macaroon as the company celebrates its 5th year in business.

The announcement was made as Ginday produced her 1 millionth macaroon, a blueberry and white chocolate ganache, that forms part of her SpringSummer range.

Miss Macaroon hosted a special birthday party and used the event to reveal its ambitious expansion plans that will see the company become a national retail brand by 2021.

This will involve the launch of a number of luxury handcarts selling macaroons in high traffic transport hubs and premium shopping centres across the UK, a move that could create up to 100 new jobs.

Ginday said: “I started Miss Macaroon with just £500 of personal funds, free use of a kitchen at University College Birmingham and a desire to offer young people - not in education, a job or training - new opportunities.

“Five years on and we have now reached £200,000 in annual sales, provided skills and employment to 19 people and supplied the likes of Karl Lagerfeld and John Lewis’ Grand Central store.”

She added: “However, I don’t want to stop there and this milestone marked the start of the next stage of our growth with the announcement that we are looking to create a social franchise model where Miss Macaroons can be sold all over the UK.

“We’re in the process of finalising some new funding, which we’re hoping to reveal shortly. This will be the catalyst to kick-starting our expansion.”

From its dedicated kitchen in Hockley, Miss Macaroon makes, hand pipes, bakes and hand fills 5,000 macaroons every day.

BQ contributor Maureen Messent interviewed Rosie Ginday last year to hear more about her business success.