The scheme brings together leading business figures from a range of sectors in the borough including manufacturing, construction, professional services and food processing.
Over the next year, the group will focus on supporting the council to promote Sandwell’s strengths as a business destination and help shape the future vision for growing the local economy.
The ambassadors will also participate in a range of activities including masterclasses to help existing SMEs achieve their growth potential.
The companies involved are synonymous with the area. The chair of the group is Paul Cadman, group managing director at Futura and vice-chair is Kate Manners, managing director at David Manners Group.
Think Sandwell, the local authority's business growth team, will oversee the programme and work closely with the ambassadors throughout the year.
The initiative has helped start-ups, SMEs and major companies secure finance to support their business growth ambitions.