The West Midlands Brewery has enlisted Birmingham branding agency ORB, who specialise in helping SMEs maximise growth, to help.
Rob Bloxham, Founder of ORB, said: “Independent consumer brands have more opportunity now than ever before to compete with even the most global of brands, if their product is right and their brand captures the imagination of its market.
"Our work helps companies to understand their marketplace, their customers and how to smash through the competition to growth”.
The partnership has established a series of brands for the brewery’s ales, including monthly guest ale in a bid to offer something new to their customers.
April’s guest ale ‘Pump it Up’ celebrates the start of the London Marathon, and will be available in pubs across the Midlands, South Wales and South West.