The chef recently unveiled plans for his new "ultra-casual" dining concept known as Bardolino Pizzeria Bellini and Espresso bar.
As the name suggests, pizza will be the main focus, however, the restaurant will also focus on Italy’s other favourite dish – pasta.
The restaurant takes its name from the town of Marco’s mother’s birth, Bardolino and will feature an all-day express menu of authentic Italian food, coffees and Bellinis.
White said: “Bardolino represents affordable, friendly and casual dining with recognisable family favourites and classic Italian dishes.
“I truly believe that Italian food is affordable and delicious.
“Bardolino is a restaurant concept created for both discerning diners and aspirational families alike. After all, pasta is a child’s favourite food.”
Bardolino will be operated under licence from the celebrity chef's Black & White Hospitality business, which plans to roll out the concept in further locations during the next two years.
As Marco Pierre White restaurants quickly spread across the UK, BQ editor Steve Dyson met with Nick Taplin, the man who heads up Birmingham-based Black & White Hospitality.