Meet the MD: Lucy Sud of Dib Development

Meet the MD: Lucy Sud of Dib Development

As MD of Dib Development, Lucy Sud believes that personal development should be both challenging and fun, she talked to BQ about her own challenges, and her hopes for the future of Dib Development.

Describe your role in no more than 100 words.

I am the Co-founder and Director of Dib Development. 

My role is to jointly lead a team of experienced and passionate people developers, ensuring a focus of measurable, achievable and sustainable learning and development. I build strong relationships with all our clients to make sure that our design and delivery is bespoke to their business needs and engages with their culture, vision and goals. Working collaboratively to understand our clients and their challenges, I am confident that we will design and deliver any intervention to develop their people and their skills.


What is it the company does?

Learning and development. 

We believe that personal development should be challenging and fun. Our uniqueness is that we treat our customers as unique – because every person is a one off, and every business and culture is defined by the people who work in it and the customers they serve. We deliver anything from short communication workshops to long-term leadership and coaching programmes.  By getting to know our clients really well first and discovering how they will measure what we do, we design learning or an event to meet their needs.

We are certified to deliver NLP accreditation programmes, utilise DiSC profiling and MBTI preference tools. We are also a certified CPD provider.


Give us a brief timeline of your career so far – where did you start, how did you move on?

I have worked in learning and development for 16 years. I started my career at Barclays Bank where I progressed through a series of roles including leading teams of training consultants both in the UK and in India, designing and delivering bespoke learning interventions in leadership, coaching, mentoring and customers experience.  I left to start my own business in 2014.


What do you believe makes a great leader?

The ability to bring a vision to life, and role model behaviours to inspire the people you lead. Someone who brings passion, integrity and commitment to everything they do.


What has been your biggest challenge in your current position?

Knowing that I could do so much more and accepting that sometimes I have to walk away.


How do you alleviate the stress that comes with your job?

Stepping out, doing something completely different and then stepping back in.


When you were little, what did you want to be when you grew up?

A dancer or a singer in a band, I still believe I can do both incredibly well, I just haven’t had my big break!


Any pet hates in the workplace? What do you do about then?

The lack of appetite to find a better way to do something,


Where do you see the company in five years time?

Moving with the times, doing things better and doing things differently and doing more!


What advice would you give to an aspiring business leader?

Know your people as individuals. Engage, collaborate and connect. Know that you don't have to have all the answers; you are part of a team. Be trusted.