Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges.
Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months.
Adrian Hallmark, group strategy director at Jaguar Land Rover, said: "With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally.
"As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands."
As wholly-owned subsidiary of Jaguar Land Rover, InMotion is based in London and will employ up to 30 people who will support entrepreneurs to build new businesses.
This will give it the agility and independence to create nimble services which respond to the fast pace of the mobility sector, but with robust financial and technological support.