Tourism businesses boost West Midlands

Tourism businesses boost West Midlands

Attractions such as the National Sea Life Centre Birmingham and Black Country Living Museum have helped the West Midlands secure third place in the world’s top 3 best places to visit with kids.

The region has managed to beat worldwide tourist destinations including Florida, Toronto and Tokyo, in the list compiled by travel guidebook series Rough Guides.

Amy Langham, general manager at The National Sea Life Centre Birmingham, said: “It’s fantastic that the West Midlands has been voted number three and even better to know that we’ve played a role in contributing to this.”

Laura Wakelin, Director of Marketing and Communications at the Black Country Living Museum, added: “We are very pleased to see Black Country Living Museum and the Midlands featured as one of the best places to take your kids in the world!

“We’ve identified families as a key audience for us to engage with and immerse into the history of the region, so it’s great to hear we’re getting it right by being featured in this list.”

Figures released by VisitEngland also highlighted a 22% increase in overnight trips and a 26% rise in spend in 2015- the biggest year-on-year increase across all English regions.

Lottie Gross, Web Editor at Rough Guides, commented on the decision: “We chose the West Midlands for its sheer variety in child-friendly fun.

“It's a region that's easy to travel around, there are plenty of excellent accommodation options, and the important part the area played in the Industrial Revolution makes visiting an essential educational experience in the UK.”