Chrome Design, based at Cannock Chase Enterprise Centre, is set to take on the world of dentistry after securing help from Burton-based Business Enterprise Support (BES).
The enterprising couple behind the company, Francia Iniguez (39) and Mike O’Rourke (57), are using the support to launch a dental laboratory that specialises in the manufacture of metal components for removable dentures.
The pair, who live in Lichfield, decided to launch the new business in a bid to escape from unemployment and also to use skills accrued while working in the dental industry for the past 40 years.
Francia said: “Mike has more than 40 years of experience in manufacturing chrome-cobalt for dentures and we considered his skills were hugely underused previously.
“In Chrome Design he has the opportunity to put his talent to good use and hopefully help a lot of patients live a happier, more comfortable life.”
The pair were forthcoming when it came to talking about the challenges they have faced while trying to get their business up and running.
“Virtually we have had every teething problem a business could have. We had no money to start with and no idea how to constitute the business itself,” Francia added. “Basically all we had was our knowledge about the work and a lot of determination.
“We have worked through nights, driven to the end of the world for equipment we needed immediately, and even worked with no heating in one month.”
Francia was quick to praise the impact of BES’ Start & Grow programme and how it has helped their business.
“We got some good advice, which was an asset in itself,” she said.
“Our coach, Darren Preston, provided us with some good ideas that we are willing to put into practice soon. All of which will allow us to perform better in the near future.”
The firm now has two full-time employees, and is looking at appointing an apprentice in the near future.
The couple were also helped in launching their new venture by applying for a Virgin StartUp loan and securing £25,000 in funding.