The announcement coincides with the agreement of a ten year lease for a new base at Earlsdon Park, which is set to open at the end of July.
Sitel UK Ltd has been a major Coventry employer since creating over 350 roles when it opened in 2014.
The new site in the city centre office of Earlsdon Park will double the original number of roles.
Karl Brough, Sitel’s director for UK and Ireland, said: “Coventry is home to talented, hard-working people, so it was an easy decision to expand here.
“Earlsdon Park is a fantastic development and we see it as setting the standard for all of our future UK operations.”
Jonathan Browning, chairman of the Coventry and Warwickshire Local Enterprise Partnership, said: “This is great news, Sitel has a presence in several locations across the UK so it is really encouraging that they have chosen Coventry for this latest significant investment.
“I know Coventry City Council has worked closely with the company, and again it underlines that our city and county is actively working to bring new investment and jobs to our area.
“It is an added bonus that the company is moving into a site close to the city centre with all the knock-on effects for the local economy.”
Positions are available across Sitel’s telecommunications, financial services, retail and loyalty management sectors.
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