The two-year partnership will see Westons serve its Stowford Press Cider, which is already the official cider of England Cricket, at Edgbaston.
Gareth Roberts, commercial director at Warwickshire County Cricket Club, said: “With our first international of the summer just around the corner, it’s fantastic to secure this new partnership with Westons and ensure that Stowford Press can be served at bars around the stadium.
“With Edgbaston hosting 18 days of major match cricket during the two-year term of the partnership, including an Investec Test Match and NatWest T20 Blast Finals in each year, it’s a
great time to join our partnership programme and we look forward to working with the Westons team.”
Phoebe Small, Stowford Press brand manager at Westons Cider, added: “We are delighted to have formed this partnership with Warwickshire CCC and Edgbaston Stadium, and we are looking forward to working together during the next two years.
“The partnership will see Westons Stowford Press showcased to over 420,000 discerning consumers at the venue in the next year alone.”
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