Not Dogs opens first restaurant in Birmingham

Not Dogs opens first restaurant in Birmingham

Vegetarian fast-food company Not Dogs has secured its first commercial premises in Birmingham city centre, with the help of leading business accelerator program, Entrepreneurial Spark.

Established in 2014, Not Dogs produces a range of meat-free fast-food items including their signature ‘meaty dogs without the meat’.

Created from an exclusive recipe using Quorn, Not Dogs’ creators, Katie McDermott and Jane Yates wanted to make quick, tasty and simple food that would be appetizing to both vegetarians and meat reducers.

With five staple flavours available, Not Dogs has been a hit on the festival circuit for the past two years and has grown a strong social media following.

Wanting to take their business to the next step, Katie and Jane applied for Entrepreneurial Spark’s business accelerator programme, which is run in partnership with NatWest, KPMG and EMC.

And since their acceptance onto the course in February at the Birmingham Hatchery, which is located in NatWest’s offices in St Philip’s Place, they have secured premises in Birmingham to open Not Dogs’ first restaurant.

Katie and Jane will be looking to hire a number of part-time and full-time employees to work at the site, which is due to open later this year in the city’s iconic Bullring shopping centre.

This will allow the girls to continue to work closely with their mentor at Entrepreneurial Spark to up scale the business as quickly as possible.

Katie said: “We wanted to make Not Dogs more accessible to our customers and transitioning to a fast-casual restaurant format was what our fans wanted so they can enjoy Not Dogs for all seasons of the year.

“Birmingham is the perfect city for our first location. It’s our home, it has a thriving and growing economy and there is a strong community focus on support for independent and start-up companies.

“Entrepreneurial Spark have been key to the implementation of our plans to grow – offering invaluable advice and putting us in touch with fantastic contacts.”


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