The campaign, named Little Moments, has given the agency the opportunity to showcase one of the region’s favourite leisure activities, including many of its 100 attractions, eateries, Thomas Land, zoo and their four-star hotel.
ORB, based in Alpha Tower in Birmingham, was given a brief to create a project manage the entire campaign, which will run throughout the summer period.
Alexa Hickling, head of Sales and marketing at Drayton Manor Park, said: “We wanted to capture the wide variety of attractions and experiences at the park and the amazing memories that can be made here.
“This region has a great offering for visitors locally and further afield and we are proud to be contributing to that. We can’t wait for people to view and hear the ads and want to come and see it for themselves.
“ORB is undoubtedly one of the most creative agencies in the region and we’ve wanted to work on a project with them for some time.
“We threw a challenge at the team to distil the essence of the park into short adverts and they more than rose to the occasion, delivering some incredible work.”
Founded in 2004 by Rob Bloxham, ORB employs a team of 15 specialists who, working with clients including clients including Marketing Birmingham, Retail Birmingham and TedXBrum, aim to promote the Midlands.
Anna Assinder, brand manager at ORB and project manager for the campaign, said: “This project was not only a lot of fun as we got to work in a brilliant theme park for a few days, but it also shows the creativity and determination we have for delivering stand out work for our clients.
“The team here never stands still and constantly challenges each another to produce innovative ideas alongside thought-through concepts – this was especially important for Drayton Manor Park as it has such a variety of great elements that we needed to highlight.
“This approach is why we were able to turnaround the project quickly and creatively without compromising on the quality and delivery.”
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