Truly scrum-ptious

Truly scrum-ptious

Business owner Matt Button, of branding and digital specialists DS Emotion, finds fine wines go down well with a helping of rugby

They say you taste with your eyes first and for many I’m sure this is true. As a person who runs a business that majors on developing brands, campaign ideas and beautiful looking creative this is a principle that’s hard to disagree with. We all know, however, that it’s the substance behind the ‘look’ that really counts if you are to capture your customer.

When it comes to the food and beverage market a combination of a great looking label design and contents that deliver is surely the most powerful. This is why the first wine I sample, the South African ‘red’ 2011 Reyneke Cornerstone is already off to a fine start. A contemporary and stylish design job, overseen by winemakers Rudiger Gretschel and Albert le Roux, certainly give this wine the instant appeal it needs to stand out on the shelf.

Having decanted this wine, I left it waiting at home for me whilst I joined friends to watch England destroy Italy in our final and brutal game of the Six Nations. Whilst decanting I had the chance to view its rich, plummy red tone which held the promise of a weighty, well-rounded mouthful to follow.

Once home it’s time to taste and the first thing I notice is that it has the nose of a fine Claret with soft hints of tannin. I’m immediately transported to a distinguished gentleman’s club with rich leather upholstery and a wood fire smoldering in the hearth. I read later that this wine has spent 18 months in French oak barrels, which has certainly left its classic mark. The first taste delivers a powerful and full-bodied mouthful of blackcurrants and a long, fine, dry finish, revealing it as a sophisticated new world wine. This blend of Cabernet Sauvignon, Merlot and Cabernet Franc delivers satisfaction in bucket-loads without breaking the bank.

Later that day, with the well-chilled white Roussanne Les Vignes d’a Cote 2012 in my glass and ready to go, we moved onto the final game of the Six Nations. I was hopeful that the French could live up to my expectations of a stylish delivery.

In order to better appreciate its pale, golden colour I gave it a swirl and caught the aroma of melon, peach and pear. An exotic combination which promised to be easy on the palette.
Thankfully the French wine at least did deliver on its promise with a smooth and elegant taste. A delicate acidity balances the honeyed, tropical tones of its aroma. A delightful, easy to drink white that is medium in its finish. It is ideally suited as an aperitif on a hot summer’s day or to contrast the saltiness of a board of Parma ham perhaps.

Either way it will help us all to dream of warmer times. Both vineyards are clearly responsible with their biodynamic and organic processes so it’s great to taste two wines that aren’t costing the earth. My wife and I thoroughly enjoyed these contrasting wines. It’s just a shame the ‘French’ couldn’t deliver as well as the wine in the rugby to help us reach our goal as Six Nations Champions.

The wines provided were Cuilleron Roussanne £13.99 and Cornerstone Red £12.99. Both available at Harrogate Fine Wine Company – 01423 522 270. Email

The store is offering BQ readers a 10% discount off any six-bottle purchase of these two wines.