The group’s new ambassador network is a selection of high-profile business leaders who will represent and promote the interests of the IoD in their area.
Wilkinson will be the ambassador for North Yorkshire. He is an experienced marketing professional and non-executive director of several companies.
He is also chairman of The Scarborough Business Ambassadors Ltd and chairman of UTC Scarborough Trust.
To mark the launch of the ambassador network, the IoD is holding its first dinner in Scarborough on 22 September.
Jonathan Oxley, regional chairman of the IoD in Yorkshire and the Humber, said: “Peter is a respected leader within his business community and I’m very happy that he has agreed to join us as our first Branch Ambassador.
“We are changing the way that the IoD is structured to ensure that even more business leaders can benefit from our influence and support.
“Our ambassadors will help to shape the future of the organisation.”
Peter is also an honorary member of the IoD and was awarded Scarborough Business Person of the Year in 2014.