Zeal, who specialise in blogger outreach, have an extensive network of bloggers who the make-up giant felt were ideal collaborators within the northern bloggersphere.
Benefit were early adopters of outreach activity, and have seen many of the benefits of working with marketers to market new and existing products.
An event is taking place in May and will host a selection of northern beauty and lifestyle bloggers with activity planned around Benefit’s signature brow mapping service and brow enhancing products.
Jane Rutter, managing director at Zeal said: "We're so excited to be working on this project with such a well-known beauty brand who are already highly popular within our blogger network and are so clued up on the benefits of blogger outreach.
“With this collaboration we have the means to deliver exciting events that bring our bloggers, the brand and the public closer together.”
Michelle Stoodley, senior digital manager at Benefit added: "We are thrilled to be working with Zeal, who truly understand our audience and brand and look forward to creating events like this for our northern Benebabes. “