Meet the MD Neil Corrigan of Creative Lakes

Meet the MD Neil Corrigan of Creative Lakes

Neil Corrigan is the MD of marketing and branding company Creative Lakes. He talked to BQ about starting his company two years ago and where he hopes to take it in the future.

Describe your role in no more than 100 words.

My role is about getting to know my client’s business, their challenges, their market and their opportunities in order to generate and implement ideas, designs, plans and campaigns that positively impact on their performance.

 

What is it the company does?

We are marketing and branding specialists. Our business model can be summed up in three words; Collaborate – Create – Compete.  We work with clients to generate and implement ideas that translate into more effective and competitive ways of promoting their business.

 

Give us a brief timeline of your career so far – where did you start, how did you move on?

Graduated 1996, worked for several tech companies before setting up as a marketing consultant in 2001. I moved to the Lake District in 2007 for a change of pace and to spend more time with the wife and kids, doing freelance marketing before setting up Creative Lakes two years ago.

 

What do you believe makes a great leader?

My colleagues say they like working with me because of my enthusiasm, honesty, creativity and quick thinking.

 

What has been your biggest challenge in your current position?

Deciding to resign a client.

 

How do you alleviate the stress that comes with your job?

I do a lot of walking which gives me useful thinking time. I occasionally play the piano just to take my mind off work and more recently I’ve started meditating.

 

When you were little, what did you want to be when you grew up?

A racing car driver!

 

Any pet hates in the workplace? What do you do about them?

Procrastination.  Try to engage and motivate.

 

Where do you see the company in five years time?

Bigger offices, a core team of creative specialists (designers, developers, writers, etc) and bigger clients.  Our aim is to the creative agency of choice for marketing and branding in the North.

 

What advice would you give to an aspiring business leader?

Stay true to yourself. Be persistent, professional, personable and passionate.