Report highlights importance of music tourism in Yorkshire

Report highlights importance of music tourism in Yorkshire

UK Music has published Wish You Were Here 2016 – A report that reveals the vast contribution of music tourism to the Yorkshire and Humberside economy.

The study showed that 669,000 tourists visited the region in 2015 to attend a live event or music festival.

These visitors generated £262m in total for the local economy, and helped sustain 3,072 full-time jobs across the area.

Music tourism has been driving wealth into recovering local economies across the whole of the UK, but Wish You Were Here2016 highlights the value of music tourism to Yorkshire and Humberside and the boost it provides to the area both culturally and economically.

The report also draws attention to the city of Hull ahead of 2017 City of Culture celebrations and breaks down economic and cultural scale and impact of live music and music tourism within the city, where last year 68,000 music tourists generated £12 million in revenue for the city.

Michael Dugher MP for Barnsley East said: “As a proud patron of LIVE in Barnsley, I know that gigs, concerts and festivals provide a massive boost to the wider economy and can really help to put a place on the map.

“With £262 million spent last year by music tourists across Yorkshire and Humberside, the music industry is more important than ever and it is vital that we support it and help it thrive in years to come.

“This UK Music report is a ‘must read’ for all policy-makers.”

Diana Johnson MP for Hull North said: “Hull’s musical history and our vibrant music scene of today helped Hull to become UK City of Culture 2017. From the Housemartins and the Beautiful South to Mick Ronson and Everything but the Girl, Hull has made a significant contribution to the musical heritage of the UK.

"With the help of a supportive local media - not least BBC Hull - this rich heritage, and the young musical talent coming through now, is getting the recognition that it deserves.”

Jo Dipple, UK Music Chief Executive said: “The appetite for live music has continued to grow. Last year overseas music tourism increased by 16%, whilst British music events were attended by a staggering 27.7m people in 2015.

“What this report shows, unequivocally, is the economic value of live music to communities, cities and regions.”


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