Visualisedit has been chosen as preferred supplier to three TV advertising organisations, and is now producing broadcast adverts on behalf of customers around the UK.
The company has so far produced over 70 commercials, working with Sky AdSmart, London Live and Made Television, including adverts for a range of businesses such as plumbers, taxi companies, independent restaurants and the high street eatery PizzaExpress.
Set up in 2013 by former sports broadcaster and college lecturer Joada Allen-Booth, Visualisedit now employs six people.
The company, which is based at the Digital Media Centre in Barnsley, makes corporate, wedding and event videos, and has clients which include local authorities, private sector businesses and charities. They also regularly produce videos for Def Leppard frontman Joe Elliot’s band Down ‘n’ Outz.
The new television contracts have provided a significant financial boost for Visualisedit, which has been supported by Enterprising Barnsley, the business development and support arm of Barnsley Council. The company is on target for a 30% increase in profit by the end of 2016, and in the last two years turnover has increased by £100,000.
Joada said: “With the addition of the TV advertising work we’ve seen significant growth, and much of that has been down to building positive relationships with clients, as well as a combination of the skills and personalities of our team. All but two of my staff came to me first on work experience, and I’m a big believer that if you invest in people, that loyalty will always pay you back.”
Enterprising Barnsley initially supported Visualisedit with start-up services that included branding, and coaching in how to write winning tenders. And as the business has grown, they have been assisted in areas including HR and financial management.
Joada said: “Enterprising Barnsley have been a fantastic source of free support for us, right from day one. When we started out I knew a lot about video production and editing, but less about business – so their help was invaluable. And their coaching in how to write tenders has definitely paid off, as our recent contract wins have shown.
“We also love being based at the Digital Media Centre as it’s a real creative hub, and it helps to be surrounded by other growing businesses and entrepreneurs.”
Alongside its commercial work, Visualisedit also coaches young people towards digital media BTEC qualifications, working with secondary schools across Barnsley. They have recently started working with a pupil referral unit in Rotherham, and team members also visit primary schools to deliver animation workshops.
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