Westrow shortlisted for national title

Westrow shortlisted for national title

Yorkshire-based salon group, Westrow, which has eight salons and an educational centre of excellence in Leeds, has been shortlisted for the Training Award at the Hairdressers Journal International’s British Hairdressing Business Awards 2016.

The awards launched in 1999 to reward and recognise the business acumen, skills, individuals and teams that make British hairdressing great. Judged by a panel of industry experts, the awards are entered by hundreds of salon brands from across the country.

The Westrow Academy demonstrated key aspects from its bespoke in-salon training programme and the external courses.

With education the single biggest investment throughout the company, Westrow Academy educators ensure they deliver the very best in platform and classroom education, to inspire and motivate the team.

Marc Westerman, director at Westrow, said: “Showing that we are a serious business contender within our sector is important for us; we are naturally known for our creativity as hairdressers, but the art of commerce is key to any successful business and we are delighted to be recognised by HJ’s award system in this way.

“It’s a great hair day for Westrow to shine within such a massive industry and to also be able to fly the flag of excellence for Leeds.”

Hairdressers Journal International’s executive director Jayne Lewis-Orr, said: “It is a great honour to have salons likeWestrowwithin the industry, as they are setting a new benchmark for other salons to follow. It is because of businesses like this that the UK hairdressing industry retains its position as the most highly esteemed in the world.

“British hairdressing is one of this country’s most positive business messages and of that we are incredibly proud. The future looks very bright as this recession-resistant sector forecasts women’s haircare product sales alone to grow 9% to reach £1.51bn by 2020. In the hands of these phenomenal business thinkers, we can see why.”

Westrow will go on to contend for the ultimate title of Training Salon of the Year at the grand finale at the Lancaster London Hotel on 12 September, sponsored by Wella Professionals.


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