Sandersons welcomes celebrity make-up artist

Sandersons welcomes celebrity make-up artist

North Sheffield’s brand new independent department store, Sandersons, is set to welcome make-up artist and TV presenter Armand Beasley as its beauty ambassador.

Armand, who has starred on TV shows including GMTV, How to Look Good Naked and ITV’s This Morning, is bringing his talent to Sheffield where he will be ensuring each customer gets the “star treatment”.

Sandersons will offer a range of fashion, homeware, fragrance and cosmetic brands, as well as a tea room.

The store is the brainchild of south Yorkshire entrepreneur Deborah Holmes, who came up with the idea for the 17,000 sq ft store which opens on 1 September.

Ms Holmes said:  “It really is important to us that we create something unique and different here at Sandersons and having Armand’s input in the beauty department is a huge part of that.

“As well as training our own team in skincare and make-up he has curated the beauty department and will be in store eight days a month for makeovers and beauty tips.

“We have some really special beauty brands including popular brands like Benefit but we are also introducing some niche cosmetic which are rapidly gaining cult status - these include Inika and Make-Up Atelier Paris which we are thrilled to be introducing to the area.”

Sandersons will stock a mix of well known fashion brands including Ted Baker, Phase 8, White Stuff and Barbour along-side some new additions to the area such as In-Wear, Onjenu and Masai.

Armand said: “Sandersons is an exceptional concept and I am so excited to be involved with the new store.

“I know that for many women cosmetics departments can feel like a bit of a minefield but with our exceptional service and knowledge and working across all the brands we’re taking a new approach which is completely focussed on our customers’ needs.

“We want all our customers to walk out of the store feeling good and looking great.”

 

 

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