The campaign will see the national retailer work with Harrogate-based The Great British Exchange to source locally designed or made products for its new Leeds store which opens its doors on 20 October.
The store will stock over 120 products from 11 local suppliers, all of which are based within a 30 mile radius of Leeds.
The products will also be available on johnlewis.com, making them available to shoppers across the UK.
One of the company’s to benefit is Bedale-based Masons Yorkshire Gin, the first ever gin to be distilled in Yorkshire.
Owner Karl Mason said: “We are absolutely delighted to be stocked in John Lewis Leeds. This partnership gives us further validation that we are doing things right.
“Yorkshire is one of the biggest regions with a love of gin, second to London, and it’s great that we can be stocked in a shop that will bring the national eye up to Leeds and the surrounding area, hopefully giving us a platform to grow our brand further.”
The Yorkshire suppliers and products sourced by GBE for John Lewis Leeds include:
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