Born in Britain bags two awards

Born in Britain bags two awards

A Leeds-based entrepreneur has fought off competition to win two awards for her stylish and practical parenting products.

Katie Riding, founder of Born in Britain, won two prestigious sector-specific awards for her baby changing bags, which launched earlier this year.

The firm won a Junior Design Award in the best changing bag category, which was judged by a panel of 13 journalists, bloggers and celebrities. Born in Britain’s Charlton Hobo design was awarded silver in the category.

The same design was also awarded the Gold Award for the Best Luxury Change Bag 2016 in Mumii’s Best Baby and Toddler Gear Awards.

The Mumii awards review over 300 products tested by a total of 900 parent reviews, the team then individually score the products to select the best of the best baby and toddler products.

The business, which launched in January 2016 following four years of research, was developed from an idea that Katie had before the birth of her first child.

She found that existing baby bags offered a 'function over form' solution that did not inspire her to put down her nice leather handbags, so instead she used one of her own handbags, which carried everything but was not a functional solution. 

Katie said: "The designs on the high street at the time I was looking were bright plastic and nylon. Why should being a mum mean that I want to carry a pink plastic bag with flowers on? I wanted a good quality leather bag that would look good on days in the park and also at a restaurant."

With more than 14 years’ experience as a handbag product developer, the mother of two took matters into her own hands and used her expertise to design and create the range of luxury baby bags, and is already enjoying success.

Katie said: "I am absolutely thrilled to win these awards, it’s such an exciting time for Born in Britain and it is a huge validation for what I have worked on for the past four years."