My Sales Trust has been developed to allow car dealers to show off the key features and condition of a vehicle, presenting customers with a detailed and visual description of their new car.
The way in which customers are purchasing vehicles is changing, with the majority of research now carried out online. Getting the customer to your dealership is imperative with the average customer visiting only 1.6 dealers to make their car purchase.
Through My Sales Trust and the power of personalised customer videos, car dealers can build improved personal relationships with their customers and extend their geographical reach, driving more customers to their forecourt and converting more qualified leads into sales.
Recent reports suggest that customers will travel up to 65% further to view the car in person having received a personalised customer video.
Ben Smith, founder of Smart Garage Solutions, said: "The use of personalised videos in the automotive industry is on the rise and this trend is unlikely to slow down anytime soon. We set out to create a level playing field, giving independent car dealers the opportunity to take advantage of personalised customer videos, at an affordable price.
"It is said that 1 minute of video is worth 1.8 million words and as a result more than half of all car buyers now watch at least 30 minutes of video during the buying process. Video promotes positivity, trust and confidence and its successful use will set independent car dealers apart in what is a highly competitive industry."
Mark John, director of Bradford-based Pennine Autos Ltd, said: "My Sales Trust has helped us enhance our customer engagement and increase sales. The videos enable customers to see detailed features of their potential new car and why it’s the right choice for them.
"The product enables us to create a lasting first impression and build a personal relationship with the customer – giving them the trust, confidence and comfort to buy. Our sales and customer satisfaction scores have risen dramatically."
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