The community will help The Coca-Cola Company gain a deeper understanding of people across Europe by engaging with them and entering into dialogue on a range of subjects.
Alistair Millar, insight director at The Coca-Cola Company, said: "It is great to get a tool in place that will provide us with near instantaneous feedback from people across Europe. The speed at which consumer attitude changes is accelerating, so we need to be at the top of our game in order to hear the subtly shifting nuances of what drinkers are telling us from one moment to the next.
"We knew we needed to create a partnership with a company experienced in facilitating rapid, regular and relevant feedback. The passion ResearchBods brought to the pitch, their experience in working with global brands, alongside their innovative 'technology driven' techniques meant they really stood out."
The Insight Community will be hosted using ResearchBods 'best in class' ex-plor solution, a platform that already hosts insight communities for a number of well-known brands including, Costa Coffee, Penguin Random House and First Direct.
Jonathan Clough, director at ResearchBods said: "Coca-Cola are undoubtedly one of the most iconic brands in the world and we’re extremely proud to be working in partnership with them across Western Europe. We were up against some of the industry’s best talent in a rigorous tender process, so to be chosen by Alistair and the team is a great compliment, and adds substance to our view that our research solutions are world-class.
"We’re excited to provide our innovative tools and expertise to deliver a new channel of understanding for the Coca-Cola insight and marketing teams."
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