The Engine Room's team includes designers, strategic thinkers, photographers, web developers and copywriters who would help with the branding and marketing of the winning business.
The Bootstring initiative will see start up businesses who wouldn't usually have the funds to work with large businesses competing against one another to gain access to renowned professional branding and design.
In return for this assistance, The Engine Room ask for a minor equity investment in the start-up business. The agency will deliver up to £30,000 of strategic brand insight and brand development work.
The agency will be looking for businesses that stand out from others through innovative and new ideas. They will also be judging candidates on the feasibility and longevity of their business plan. If chosen, the agency will work with the start-up business to create a brand that will firmly position them in their market, helping them to differentiate from their competitors.
Managing director Lesley Gulliver commented: "We developed the Bootstring scheme for young businesses who we believe have the potential to flourish through our support. We love the passion and energy new business owners possess and our team love getting involved with inventive brand concepts."