Hendos relishes expansion

Hendos relishes expansion

Henderson’s Relish, one of Sheffield’s best-kept secrets, is now being shared with North and West Yorkshire.

Since Henderson’s was first invented in 1885, it has been a uniquely Sheffield product, however, the hugely-popular condiment is being rolled out across the rest of Yorkshire from its new production facility at Parkway.

‘Hendos’ has been shortlisted for a major prize in the prestigious Deliciously Yorkshire Taste awards, and general manager Patrick Byrne believes it is entering a new era of even greater success, with increasing brand recognition on a national scale.

He said: "Our shortlisting in the Deliciously Yorkshire Taste awards underlines our growing appeal across the county. We now have the opportunity to grow as a business and we are currently raising our profile and selling our relish right across Yorkshire.

"Our famous sauce is mainly sold in South Yorkshire and north Derbyshire – but a change in packaging and distribution will make it easier for more major supermarkets across all of Yorkshire to have the product delivered.

"We’ve always wanted to make a shelf-ready package box and, by having it delivered from a warehouse, rather than us taking it to stores individually, means we are now going to be in more supermarket stores across the whole of Yorkshire, including Asda, Tesco, Booth’s, Waitrose, Sainsbury’s, The Co-operative and Morrisons.

"We are now producing 5,000 bottles a day at our production facility off Sheffield Parkway Business Park, so we can keep up with demand.

"Sheffield people have moved all over Yorkshire and the product has become and more and more popular because it is made in Yorkshire. It has become a real Yorkshire product – but we’ll always be from Sheffield.

"Despite increasing recognition for Henderson’s across the UK, we remain committed to South Yorkshire and we will never forget our Sheffield roots. We will always focus on the brand’s fine heritage and continue to pay back the warmth and support shown to us by the local people."

 

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