Hull-based regeneration company Wykeland Group, developer and owner of the centre, said it was delighted with how strongly Flemingate had grown in its first year, with a series of retailers, restaurants and cafés joining the founding operators.
Wykeland property director David Donkin said: “Flemingate has had an excellent first year in which the centre has developed strongly, with a series of leading retail and leisure brands coming on board to complement the opening line-up.
“We’re pleased to have recorded more than 1.5 million visitors over the past year, with footfall growing consistently. In fact, last week Flemingate set a new record with more than 40,000 people coming to the centre and the numbers are sure to continue to climb in the busy shopping period running up to Christmas.
The centre created more than 700 jobs for the area, as well as attracting major brands that could not previously be accommodated in the town.
The centre also introduced the Premiere Inn hotel and Parkway Cinema.
Centre manager Graham Tait said: “We’re celebrating our first anniversary on a really positive note. “We feel people in Beverley and further afield are embracing Flemingate, as reflected in the growing footfall, participation in our events and activities, positive media coverage and comments on social media.
“Our footfall is growing strongly and the picture is of increased trading across the board.
“Every new brand that opens at Flemingate generates more footfall, customers and sales for the stores, restaurants and cafés, so we’re looking forward to a very exciting and busy shopping period in the run up to Christmas.”
Julian Minshall, chair of the Beverley and District Chamber of Trade, added: “Flemingate has introduced new brands and new facilities such as the college campus and Parkway Cinema, complementing the historical heart of the market town.
“We have seen the new mix in with the old, so that now Beverley really can offer something for everyone. The retail element at Flemingate is growing, footfall is increasing and the centre is hosting lots of events and activities, which all add to the vibrancy and vitality of Beverley.
“By bringing new retail brands, restaurants and other facilities to Beverley, Flemingate really helps to keep local people spending their money in the town, as well as providing many more reasons for visitors to come here.”
Flemingate welcomed major high street names such as Debenhams, H&M, River Island, Peacocks, Superdrug, toy retailer The Entertainer and Wilko as well as the multi-brand retailer Outfit, which fashion brands Topshop, Topman, Dorothy Perkins, Wallis, Miss Selfridge and Burton. These are complemented by high-quality independents – fashion store Bolo, jeweller Guest and Philips and homewares retailer Baytree Interiors.
Food and drink outlets range from Costa Coffee, Gourmet Burger Kitchen, Greggs, Patisserie Valerie, Starbucks and Subway to locally owned and managed independents Deli No. 1 and Riva Lounge.
Debenhams manager Carrie Groves said: “Debenhams is an anchor site on the development and we have embraced many new customers who are attracted to our fashion, beauty and home offer. We are pleased with the reaction that we have had from customers.
“Debenhams at Flemingate has been a really exciting venture. We created over 50 permanent jobs and several of the team have already progressed within the company.”
The centre’s birthday was marked over the weekend with a series of celebratory events.