Cars on Demand Ltd, which specialises in providing flexible car leasing solutions to businesses throughout the UK, has opened a new depot in Worcester, following a £75,000 investment.
The franchise agreement has been purchased for an initial period of five years and will be managed by Rebecca Liddle, who has a background in sales and communication.
She said: "Cars on Demand’s unique concept offers a flexible approach to leasing in an ever-changing economy, whether you’re an established business or simply looking for an alternative to traditional leasing options, our 28 day minimum leases are tailored to meet individual needs.
"I’m excited to be introducing flexible care hire solutions to businesses and individuals across the West Midlands and I look forward to what the future holds."
Liddle is aiming to increase the West Midlands fleet to over 140 vehicles within the first year of trading.
Paul Brown, owner and managing director at Cars on Demand, added: "The demand for short term, flexible car leasing is growing rapidly across the UK as people look for more cost effective options that don’t tie them in to a long term contract. I’m thrilled we’re able to expand into the West Midlands and I look forward to watching the franchise grow under the guidance of Rebecca."
Launched in 2003, Cars on Demand currently has nine depots across the UK including Horsham, Silverstone, Bristol, Wakefield, Dundee, Worcester and Belfast and operates a flexible leasing fleet of over 600 vehicles for businesses including Bullivant Media and Vestey Foods.