Red Dog Linings, formally known as Triten, is anticipating the rebrand will lead to increased growth, a diversified product range, and the company repositioning itself as the UK’s largest hardfacing specialist.
The company has rebranded as Red Dog Linings after Triten International acquired Triten Corporation’s minority shareholding in Triten International Limited to become a fully independent business.
The company, which employs 85 members of staff, manufactures hardfaced plate to reduce abrasion and impact in bulk materials processing plants. Following the rebrand, the company will focus on three product lines; hard facing plate, industrial refurbishment and roll reclamation.
In recent years, the company has seen its products used in a variety of industries including steel, cement, waste-to-energy, chemical and recycling. It trades its products across the UK and exports to North and South America, parts of Northern Africa and the Middle and Far East.
Phil Leonard, managing director of Red Dog Linings, said: "The only thing that is changing is our name and logo, everything else is staying exactly the same. We think that the rebrand puts us in an incredibly strong position to build-up the Red Dog Linings brand and will see the business reach new heights."
Red Dog Linings is looking to increase turnover by around 40% in the next couple of years, and the company is planning to invest this anticipated increased revenue in cutting edge technology which will in turn create more jobs.
The company has seen a spike in the last five years in the industrial refurbishment side of the business, which protects either new components or rebuilds worn items by applying wear resistant alloys using multi-process hard-facing techniques.
Leonard said: "I attribute our company’s service based attitude to the team’s high customer service focus and the critical importance of developing and maintaining long term customer partnerships.
"It’s a really exciting time for the company with the new Red Dog Linings brand. The three areas of manufacturing; hard facing plate, industrial refurbishment and roll reclamation, differentiate us aside from anyone else in the UK with the breadth of services and facilities we offer."