Training is the main event for Keighley business

Training is the main event for Keighley business

A Keighley events company is celebrating success following an investment of over £16,000 from the Leeds City Region Enterprise Partnership (LEP) to train their staff and grow their business through skills development.

Simply Better Events is a corporate events agency which currently employs 17, and since its incorporation in 2001, has worked with clients including ghd, Maplin, Skipton Building Society and Virgin Trains East Coast.

The business is growing fast and is aiming to more than triple turnover as part of their growth strategy. it has recently attracted a string of new high-profile contracts including another large bank and a national retailer.

Originally the company bought and leased audio-visual (AV) equipment to venues and event organisers, expanding into stage backdrops. As customers’ events increased in size and scope, it was trusted with bigger briefs and extra responsibilities.

It invested in extending the team and began advising on venue selection, design, speaker coaching, video and photography, listening to clients’ strategic objectives and working with them to create themes and ideas that communicated key messages in a memorable way.

The business has invested heavily in staff training and in addition to the grant awarded to them by the LEP, the company has invested over £17,000 of its own.

Training has enabled employees to target new business as well as retain existing clients and increase repeat business. The advanced sales techniques gained from the training programmes have resulted in improved sales levels and client growth.

Additionally, the understanding of the more complex Microsoft Dynamics, coupled with more advanced sales training, will put the company in a strong position to both target and manage bigger events contracts.

Rob Woodhead, managing director of Simply Better Events, said: "The LEP Skills Service funding has been incredibly helpful to us as a company and I would highly recommend any business owner to utilise this funding that is readily available.

"The service has been incredibly beneficial to us and everyone who has helped out has had a genuine desire to empower and upskill our team to help drive our business forward. We’re now in an incredibly strong position to grow the company and target the much bigger contracts."

Stephanie Burras CBE, Chair of the LEP’s Employment and Skills Panel said: "We’re delighted to see that our funding and training has had such a contributing factor to Simply Better Events and we can now see they are going from strength to strength.

"The company has taken advantage of the funding available from the Leeds City Region LEP Skills Service with a huge variety of different training aspects and used it to implement the business to go in a different direction. They’re a great example of a company based within the region that is taking advantage of the funding that is available to help them grow and thrive."


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