Meet the MD: Geoff Bell from

Meet the MD: Geoff Bell from

When he was younger, Geoff wanted to be a vet. Now he's getting (and keeping) all his ducks in a row as part of his new online trade directory venture Tradesmenin.

Describe your role in no more than 100 words.

Tradesmenin is a new venture which we are in the process of launching. At the moment we are involved with the design and build of the website ( and planning the digital marketing approach we will take when the business is fully launched.

In the background there is the setting up of the telephony side of the service, without which we wouldn’t have a business.

There is a lot of work going on which at the moment, it is all planning and preparation!


What is it the company does?

Tradesmenin is an online directory of various different tradesmen and services. We are building this directory based on the major towns and cities in the UK. It will enable people to quickly and easily find, say a plumber in Plymouth, a locksmith in Leeds, or a skip hire firm in Stoke!

What do you believe makes a great leader?

In my opinion, a great leader is someone who can first of all earn the respect of their team, and then maintain that respect. Different situations require different types of leadership, so it is about having the awareness of what type of leadership is needed and the flexibility to deliver it.  Great leaders can do this over a long period of time.


What has been your biggest challenge in your current position?

Trying to get all the ducks in a row and keep them there! The biggest challenge is still to come – when we launch!


How do you alleviate the stress that comes with your job?

By trying to keep the work side of life and the non-work side of life separate. You’ve got to have some down time – don’t let the tail wag the dog!


When you were little, what did you want to be when you grew up?

I seem to remember telling everyone I was going to be a vet, but apart from adopting a couple of stray dogs and kittens along the way it never happened.


Any pet hates in the workplace?

I think it is important to be able to trust people, so I suppose my pet hate is people who don’t tell the truth or don’t mean what they say. If we all tell the truth we all know where we are, but deception or misleading someone is a waste of everyone’s time as the truth nearly always come out!


Where do you see the company in five years time?

If we are successful then we will no doubt be changing and adapting to the world as it is in 5 years’ time. If we are not doing that, then we will be toast!


What advice would you give to an aspiring business leader?

Believe in what you are doing and try to enjoy it. It’s easier to get out of bed in the morning if you do.


Where did you start your career?

I started studying to be a chartered accountant, but my telecoms career started off with a company in Leeds selling fax machines