Sterling Oil director, Martin Adams, and Chamber International’s Lydia Moi at a Universal Group company base in Huddersfield.
Huddersfield-based Sterling Oil is set to start selling its blended oils to one of the world’s largest oil producing nations.
Sterling Oil Ltd is set to start selling its wide range of commercial oils to Iraq after landing a lucrative export deal.
The company manufactures and supplies high quality automotive lubricants, including a wide range of engine oils, to customers worldwide.
Having already broken into scores of overseas markets, it is now celebrating a company-first as it expands into Iraq.
The new deal hasn’t come without challenges though, after the company got tangled up in red tape when landing the deal.
This led to Sterling seeking the support of Chamber International, the overseas trade specialist dedicated to supporting the region’s exporters.
Chamber International helped Sterling complete its verification and registration which means it is now eligable to trade with the Iraqi government.
Director Martin Adams said: “The registration is a major breakthrough which has the potential to drive significant growth within the business for years ahead.
“Being able to trade in Iraq, a major oil-producing nation, crucially opens the door for other companies within our group to trade there.
“It is difficult to say what this means to Sterling Oil in terms of revenue as it depends how much we sell.
“However, given that our oils are blended to meet the needs of a wide range of commercial sectors, from automotive to heavy and light industry, we could easily achieve £5m in additional sales in the next few years.
“To enable us to trade in Iraq we had to compile detailed information for both the UK and Iraq governments about Sterling Oil Ltd.
“It is highly complex and the fact that Lydia Moi at Chamber International did this successfully in less than two weeks is virtually unbelievable.
“She did a fantastic job which will have real and lasting impact on this business.”
Sterling Oil Ltd, which was founded in 2015, has four staff, a turnover of £500,000 and already exports to the United Arab Emirates (UAE).
The company is part of Huddersfield-based Universal Group of companies, run by Yorkshire businessman, Martin Adams, which has 90 staff and a total turnover of £7m.
The Universal Group encompasses eight companies: Sterling Global Group, HR Blowers Ltd, Turbo Precision Components Ltd, Universal Engineering Workholding Ltd, Exactobore International Limited, Friction Welding Systems, Mastercraft Machine Tools Ltd and Sterile Food Pharma Valve Company Ltd.
Chamber International director, Tim Bailey, added: “Being able to sell blended oil back to the Middle East is no mean feat and demonstrates the excellence of some UK businesses and the opportunities which exist overseas.
“It is also good to see more and more Yorkshire small businesses looking beyond the EU as we seek to become a true global trading nation.”
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